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Bilbao Built 30X for the Moment a Company Stops Surviving and Starts Scaling. I Think ProjectApp Is Exactly at That Point.
6 min read
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Insights and trends in AI, software development, and digital transformation.
Guides
Zolvo's First Client Signed Before They Wrote a Single Line of Code. Why That's Not Luck — And How to Replicate It.
Isabela Rodriguez signed Zolvo's first client during the YC application process, before having a product. That's not luck or Silicon Valley magic. It's diagnosis. It's exactly what we do at ProjectApp before writing code.
6 min
Technology
Zolvo Replaces 1990s Software in the US. ProjectApp Replaces Excel and WhatsApp in Colombia and Mexico. The Problem Is Exactly the Same.
Different markets, different scales, completely opposite contexts. But the core problem Zolvo and Isabela solve in the US is the same one ProjectApp solves in Colombia and Mexico: operations that shouldn't be manual and still are.
6 min
Startups
In 11 Days I Turn 20. The Number Doesn't Change Anything on Paper. But Something in How I Think About ProjectApp Did Change This Month.
Europe. Mexico. The best semester in the company's history. 11 days to turn 20. I'm not the same founder I was in January. This is the reflection on that change.
5 min
Business
Two Clients in Mexico. Very Advanced. Not Signed Yet. The Difference Between a Hot Prospect and a Closed Client — And What to Do In Between.
The space between 'very advanced' and 'signed' is the most uncomfortable in software sales. This week I'm living it with two Mexican prospects. Here's what I learned about that moment.
6 min
Startups
Colombia Taught Me to Survive. The World Is Teaching Me to Scale. Both Lessons Are Necessary and Neither Replaces the Other.
Building in Colombia gives you something no comfortable market can give you: the resilience of having made something work where everything is harder. That goes with you anywhere.
6 min
Guides
6 min
Zolvo's First Client Signed Before They Wrote a Single Line of Code. Why That's Not Luck — And How to Replicate It.
Isabela Rodriguez signed Zolvo's first client during the YC application process, before having a product. That's not luck or Silicon Valley magic. It's diagnosis. It's exactly what we do at ProjectApp before writing code.
Read more
Technology
6 min
Zolvo Replaces 1990s Software in the US. ProjectApp Replaces Excel and WhatsApp in Colombia and Mexico. The Problem Is Exactly the Same.
Different markets, different scales, completely opposite contexts. But the core problem Zolvo and Isabela solve in the US is the same one ProjectApp solves in Colombia and Mexico: operations that shouldn't be manual and still are.
Read more
Startups
5 min
In 11 Days I Turn 20. The Number Doesn't Change Anything on Paper. But Something in How I Think About ProjectApp Did Change This Month.
Europe. Mexico. The best semester in the company's history. 11 days to turn 20. I'm not the same founder I was in January. This is the reflection on that change.
Read more
Business
6 min
Two Clients in Mexico. Very Advanced. Not Signed Yet. The Difference Between a Hot Prospect and a Closed Client — And What to Do In Between.
The space between 'very advanced' and 'signed' is the most uncomfortable in software sales. This week I'm living it with two Mexican prospects. Here's what I learned about that moment.
Read more
Startups
6 min
Colombia Taught Me to Survive. The World Is Teaching Me to Scale. Both Lessons Are Necessary and Neither Replaces the Other.
Building in Colombia gives you something no comfortable market can give you: the resilience of having made something work where everything is harder. That goes with you anywhere.
Read more
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