I Learned to Code as a Kid Because I Wanted to Create Worlds. Now I Help Companies Create Theirs.
The story behind ProjectApp doesn't start in an office or an investor pitch. It starts in front of a screen, with the feeling that I could build anything I could imagine.
Project App
Engineering Team
There's something few people know about how ProjectApp was born: it didn't start from a market opportunity or a competitive analysis. It was born from an obsession I've had since I was a child — the obsession with creating. From a very young age I learned to code, not because anyone required it of me, but because I discovered something few people find so early: that through code I could give shape to anything my mind could imagine. Without limits. Without needing permission. Without depending on anyone else to build. For a child, that is exactly what it sounds like: a superpower.
The First World I Built
It all started with small websites for local businesses in my city. Nothing glamorous. Nothing that looked like the beginning of a company. But in those projects I learned something that is still the core of what we do at ProjectApp today: that behind every business is an owner with a vision of how their operation should work, and that well-made software can make that vision real. Every website I delivered was, for me, like finishing the construction of a world. With its own rules, its logic, its possibilities.
"Through software development I can create — without limits — anything I'm capable of imagining. That never changes, regardless of the scale of the project."
— My conviction from the beginning
The Moment Everything Changed in Scale
During university I made a decision that at the time felt big: founding ProjectApp. Not as a freelancer, not as a side project, but as a company. A company with a name, a methodology, the intention to scale. It was in that moment that I discovered a second passion I didn't expect: the world of business. I understood that software isn't just technology — it's productivity multiplied. It's the difference between a company that can grow and one that stays trapped in its own processes.
- We started developing websites for local businesses.
- We grew toward more complex platforms: e-commerce, internal management, dashboards.
- Today we develop custom software for companies that want to transform their operation.
- More than 50 companies in logistics, healthcare, legal, and e-commerce have already done it with us.
What I Learned About Software and Business
Software has a power that few tools have: it multiplies the capacity of people. A team of 5 people with the right system can operate with the efficiency of a team of 20. A process that took 3 hours in Excel can take 3 minutes with the right system. But that power only exists if the software is made to fit the real operation — not adapted from a generic template. That's what made me fall in love with the business world when I connected it with programming: the possibility of creating not just digital worlds, but productive worlds. Worlds where businesses can be what they imagined they could be.
Why I'm Still Doing This
Many people ask me why I didn't scale toward other types of business or the investment world. And the answer is simple: because I still feel the same thing I felt as a child when I finished building something. The satisfaction of seeing a system work, of a business owner telling me 'this changed how we operate,' of knowing that something we built is running in the daily life of a real organization. That doesn't change with time. Only the scale changes.
For Those Just Starting Out
If you have a passion for building digital things, don't underestimate it. Software is one of the few fields where you can create enormous value with practically zero initial capital. What you need is to learn well and start.
Key Takeaways
Key Takeaways
- 1ProjectApp was born from a genuine passion for creating, not a calculated market opportunity.
- 2Well-made software multiplies a business's capacity in ways few tools can match.
- 3The essence of what we do doesn't change with scale: understand the real problem and build the exact solution.
- 4Starting small isn't a disadvantage. It's the best laboratory for learning to build things that work.
I started coding small websites for businesses in my city. Today we have over 50 companies that transformed their operation with software we built together. The road between one point and the other wasn't straight or easy. But the conviction that drives me is exactly the same: that through code I can create, without limits, anything I'm capable of imagining. And now I also help others imagine bigger.
If you have a vision of how your operation should work but don't know how to turn it into real software, that's exactly the kind of conversation I love having. Write to me.