[{"data":1,"prerenderedAt":57},["ShallowReactive",2],{"blog-post-mi-primer-cliente-en-frio-lo-que-aprendi-de-esa-conversacion-que-casi-no-hago-en-us":3},{"id":4,"title":5,"slug":6,"cover_image":7,"cover_image_credit":8,"cover_image_credit_url":9,"excerpt":10,"content":11,"content_json":12,"sources":45,"category":46,"read_time_minutes":47,"is_featured":48,"author":49,"meta_title":50,"meta_description":51,"meta_keywords":52,"is_published":53,"published_at":54,"created_at":55,"updated_at":56},44,"My First Cold Client. What I Learned from That Conversation I Almost Didn't Have.","mi-primer-cliente-en-frio-lo-que-aprendi-de-esa-conversacion-que-casi-no-hago","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1522202176988-66273c2fd55f","Photo by Brooke Cagle on Unsplash","https:\u002F\u002Funsplash.com\u002F@brookecagle","Nobody introduced me. I had no referrals. I only had a newly founded company, a value proposition I genuinely believed in, and a phone.","",{"cta":13,"intro":14,"sections":15,"conclusion":44},"If you're building something and still don't know how to get the first clients, I'd love to hear your case. Sometimes the right conversation opens the path.","There's something founders rarely tell about the beginning of their companies: the real discomfort of the first clients. Not the pride of the first signed contract — that gets told. What doesn't get told is what happened before. The moment before making that first call or sending that first message to someone who doesn't know you, who isn't expecting you, and who you have to convince to trust you and something they've never seen work. I lived that moment with ProjectApp's first client. And what I learned there still stays with me.",[16,22,25,34,37],{"quote":17,"content":20,"heading":21},{"text":18,"author":19},"The first client doesn't come looking for you. You go looking for them. And that requires a kind of courage nobody teaches you in university.","Lesson from that first stage","When I founded ProjectApp, I didn't come from a network of business contacts. I didn't have an uncle with a company, or a friend who could connect me with the right director, or an entrepreneur community that opened doors. I had what I'd built since childhood: the ability to code well and the conviction that I could solve real business operation problems with software. That was it. And with that, I went out to find the first client.","No Network, No Referrals",{"content":23,"heading":24},"I had researched companies in my city that might need what we offered. I made a list. And in front of that list I stayed longer than I'd like to admit. Because contacting cold someone who doesn't know you, who didn't ask for anything, and offering them a software service that still has no documented success case — that feels impossible. Your brain gives you a thousand reasons not to do it: 'We're not ready yet,' 'We need more portfolio,' 'What if they say no?' But at some point I understood something: the only guaranteed result of not sending that message was not getting the client. I sent it.","The Conversation I Almost Didn't Have",{"list":26,"content":32,"heading":33},[27,28,29,30,31],"Being too technical in the first contact closes doors. Talking about the problem opens them.","The honesty of 'I think you have this problem' works better than any prepared pitch.","The most likely 'no' is the one you never received because you never asked.","The first meeting isn't to sell — it's to listen and understand the real problem.","Getting the first cold client is the hardest and most formative exercise for any founder.","What went wrong: I was too technical in the first message. I talked about technologies, methodologies, what we could build. Nobody who doesn't know me wants to read that. What went right: I was direct about the problem I thought they had and asked if I was wrong. That honesty — the 'I think you have this problem, and if I'm wrong, tell me' — opened the conversation. Because it turned out they did have that problem. And when someone feels you genuinely understand what hurts them, they let their guard down.","What Went Right and What Went Wrong",{"content":35,"heading":36},"ProjectApp's first client didn't buy technology. They bought trust. They bought the feeling that someone understood their problem and had a clear plan to solve it. That's the biggest lesson that first cold contact left me: in the world of custom software, the sale isn't technical. It's about trust. And trust is built by demonstrating you understand the problem better than the client themselves, and being honest about what you can and can't do. From that first conversation, that's how ProjectApp sells.","What That Client Taught Me About Selling Software",{"heading":38,"key_takeaways":39},"Key Takeaways",[40,41,42,43],"The first cold client is the hardest and most formative. The discomfort is part of the process.","Talking about the client's problem works better than talking about what you offer.","In software services, trust is sold before technology.","The only way to overcome fear of rejection is to accumulate repetitions. There's no shortcut.","ProjectApp's first client didn't come from referrals, or social media, or advertising. They came because one day I sat down in front of a list of companies, took a deep breath, and wrote the first message. Since then I've learned that most business opportunities don't come looking for me. I have to go look for them. And that mindset, more than any technical skill, is what builds a company from scratch.",[],"startup",5,false,"projectapp-team","How I Got ProjectApp's First Cold Client (And What I Learned)","The real story of ProjectApp's first client: no referrals, no network. Just a newly founded company and a conversation I almost didn't have.","first company clients, get clients cold outreach, entrepreneurship colombia, founding software company, startup founder story",true,"2026-04-11T17:35:01.879255Z","2026-04-06T00:59:18.546347Z","2026-04-11T17:35:01.898506Z",1784937872832]