[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"blog-post-el-ecommerce-en-colombia-llego-a-39-billones-de-pesos-y-el-80-de-los-internautas-todavia-no-compra-online-eso-no-es-un-techo-es-el-piso-en-us":3},{"id":4,"title":5,"slug":6,"cover_image":7,"cover_image_credit":8,"cover_image_credit_url":9,"excerpt":10,"content":11,"content_json":12,"sources":31,"category":38,"read_time_minutes":39,"is_featured":40,"author":41,"meta_title":42,"meta_description":43,"meta_keywords":44,"is_published":45,"published_at":46,"created_at":47,"updated_at":48},70,"eCommerce in Colombia Reached 39 Trillion Pesos. And 80% of Internet Users Still Don't Buy Online. That's Not a Ceiling — It's the Floor.","el-ecommerce-en-colombia-llego-a-39-billones-de-pesos-y-el-80-de-los-internautas-todavia-no-compra-online-eso-no-es-un-techo-es-el-piso","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1563013544-824ae1b704d3","Photo by Pickawood on Unsplash","https:\u002F\u002Funsplash.com\u002F@pickawood","Colombian digital commerce broke records this week. But the most important statistic isn't how much it grew — it's how much is left to grow.","",{"cta":13,"intro":14,"sections":15,"conclusion":30},"If you have a business and want to understand what digital infrastructure you need to capture that market, the diagnosis is free and gives you the map in 5 days.","This week the eCommerce Day Colombia 2026 took place, the most important digital commerce event in Latin America, and the figures presented by the Colombian Chamber of Electronic Commerce are historic: the value of eCommerce in Colombia reached 39.37 trillion pesos. Growth that consolidates digital commerce as an everyday channel for millions of Colombians. But the data that most catches my attention isn't that. It's another: of Colombia's 33.1 million internet users, 80.3% still don't make online purchases. That means the market we already know — the one that generated those 39 trillion — represents less than 20% of the total potential. Colombian eCommerce isn't at its ceiling. It's at its floor.",[16,23],{"callout":17,"content":21,"heading":22},{"text":18,"type":19,"title":20},"For every 100 accounts that buy online in Colombia, 60 also sell. That means eCommerce growth isn't just for large retailers — it's for the entrepreneur with a local business who still doesn't have the digital infrastructure to sell to those 26 million potential buyers.","info","The Data Point That Changes the Perspective","26 million Colombians with internet access who don't buy online. That's not a passive statistic — it's active market waiting for the right conditions to convert into digital buyers. The reasons that 80% doesn't buy are known: distrust of payment methods, negative previous experiences with deliveries, interfaces that don't build confidence, and lack of digital presence from the businesses that audience knows and trusts. Those reasons aren't permanent. They're problems that the right software, right user experience, and right digital strategy solve.","What That 80% Represents",{"heading":24,"key_takeaways":25},"Key Takeaways",[26,27,28,29],"39 trillion pesos in eCommerce with only 20% of internet users buying — the coming growth is structural, not marginal.","26 million potential buyers who don't buy online yet. The barriers are known and solvable.","The convergence of digital banking, WhatsApp as a channel, and AI make this the best-equation moment for going digital.","Custom software resolves the 40% that generic platforms can't — the specific logic of each business.","eCommerce Day Colombia 2026 celebrated 39 trillion pesos. I celebrate the 26 million potential buyers who aren't there yet. Because that's where the real coming growth is. And companies that build the right digital infrastructure today — with the right software, user experience, and well-designed processes — will be in the right position when that 80% starts moving.",[32,35],{"url":33,"name":34},"https:\u002F\u002Fmarketinginsiderreview.com\u002Fcronica-del-ecommerce-day-colombia-2026","eCommerce Day Colombia 2026 - Marketing Insider Review",{"url":36,"name":37},"https:\u002F\u002Fwww.pulzo.com\u002Feconomia\u002Fcomercio-electronico-en-colombia-tendencias-cifras-2025-y-el-papel-clave-de-la-inteligencia-artificial-PP5142201A","NubeCommerce 2025\u002F2026 - Pulzo","e-commerce",7,false,"projectapp-team","eCommerce Colombia 2026: 39 Trillion Pesos and 80% Still Not Buying Online","eCommerce in Colombia reached 39 trillion pesos. But 80% of internet users still don't buy online. That's not a ceiling — it's the floor of what's coming.","ecommerce colombia 2026, digital commerce colombia, ecommerce day colombia, online buyers colombia, custom ecommerce software colombia",true,"2026-05-18T14:52:00Z","2026-05-13T02:52:54.454999Z","2026-05-13T02:52:54.455011Z",1784937868332]